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Lush Productions – Welcomes HUF Worldwide

Lush Productions announces exclusive rights for the distribution of HUF Worldwide in Australia.

Established in 1993, Lush Productions are one of Australia’s leading distributors and licensees proudly representing some of the most recognized brands in the skate, surf, and streetwear markets in Australia and New Zealand with a network of over 800 retailers.

Following a four-year relationship with Spire Distribution, HUF Worldwide have decided to work with Lush Productions and HUF will now sit alongside some of the highly recognized brands Lush have proud to have to represent over the past two decades brands including Santa Cruz, Independent, Zoo York and Creature to name a few.

Lush Productions recently appointed Alex Wilson as the Victorian Sales Manager for apparel at Lush. “Alex Wilson had managed the HUF brand during his three years with Spire and will now continue as the HUF Brand Manager here at Lush. We are confident this will enable the smooth transition of HUF into our business and give ongoing confidence to existing and future customers alike. HUF is a significant brand addition to Lush which we are really behind it and excited about our new partnership.” says Mike Vati, Founder of Lush Productions.

Over a decade since its inception, HUF Worldwide has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods worldwide. Founded by professional skateboarder Keith Hufnagel, HUF represents a more refined and forward-thinking skateboarding brand, driven by the ideals of self-expression and the freedom for individual belief. Hufnagel attempts to express these standards through the concentrated collection that is HUF. Do not settle for the status quo. Go out and create your own future – do it yourself, do it in style.

“We are really excited to be working with Lush who we feel understands our brand, the Australian market, and future direction of HUF. We are looking forward to this new partnership and maintaining our longstanding relationship with Al” says Jordan Selva – HUF International Sales Manager.

HUF has a number of exciting new projects and releases planned for the remainder of 2018 and into 2019. Lush is also looking forward to bringing a bigger brand presence in retail, events and the overall market throughout Australia and New Zealand in the coming years.

Lush Productions announces the exclusive distribution rights to HUF Worldwide in Australia.

Media Enquiries:
Al Wilson – Brand Manager –

P 03 8525 9999
F 03 8525 9998


We’re really excited to announce that State Footwear has exclusively hit Street Machine stores. The Free and Liberated State was founded in January 2016 with the purpose of creating a brand focused on making classic, durable, and affordable skate footwear. With a skateboard team that mirrors the product focus, State has been growing while maintaining an original focus every step of the way. Years of industry experience have led to crafting footwear that they’re proud of. All of their shoes are made for skateboarding. State have spared no expense when it comes to making a quality shoe that looks great and can take a beating.



Nike SB SLS Damn Am – Nike Australia

Proudly supported by Santa Cruz Skateboards, Independent Trucks, OJ Wheels, MOB Grip & Bronson Speed Co.

The DAMN AM is an amateur contest series that qualifies the top 10 skaters from each stop into Tampa Am. The skater with the best two finishes overall will be crowned Damn Am of the Year and will earn an invitation to compete in the 2018 SLS Nike SB Pro Open.

Australian Results:

1) Daisuke Ikeda
2) Joey Cormack
3) Mikey Mendoza
4) Lenard Tejada
5) Sam Sutton
6) Noah Nayef
7) Ryder Lawson
8) Rob Pace
9) Brad Saunders
10) Sam Atkins
11) Charles Robertson
12) Mitchell Howse


Watch the Recap here


Lush Welcomes RES Denim


RES Denim looks for future growth and shows it is super-strong by finding a new home at Lush Productions.

RES Denim has been acquired by Lush Productions from the Bradmill Group. The recent acquisition of Res Denim by Lush Productions adds substance and a strong proprietary brand to it’s industry leading portfolio.

According to Australian Surf Business editor in chief Keith Curtain; “RES is one of the top three women’s denim labels in the action sports distribution space ahead of Billabong, Roxy, Rip Curl, Levi’s and Wrangler on the ActionWatch Australia retail panel in 2016 with a 13.5% of the brand $ share in this market.”

All key RES Denim staff will move with the brand to Lush – Simone Coates as Brand Manager, Brendan Davis as National Sales Manager and Melissa Smith as Designer – supported by Lush Production’s strong in-house finance, logistics, marketing and production team.

RES Denim’s Simone Coates says:

“We’re pumped to be part of Lush Productions.” We really needed some back end support for the brand development and marketing and Lush was able to provide a solution and at the same time is a great cultural fit for the RES denim team.

About RES Denim : RES Denim offers a combination of super strong and durable clothing in wildly comfortable fits, made from some of the finest denim known to humankind. RES Denim creates denim for all seasons and scenes, from the wilderness to the urban jungle, from the bush to the bar.



‘The Creature Video’ Premiere

To Celebrate the release of the latest Creature video, we joined forces with Beach Burrito for a night of skating, giveaways, beers & burritos.

Big thanks to all the Aussie Creature fiends that made it a night to remember!
‘The Creature Video’ is now available for download on iTunes




Noble Park opens Wednesday 05/08/15 Here’s a clip of some of the Lush Team shredding the new park


Brandon Westgate Thrasher coverZOO’s Brandon Westgate has been nominated for Thrasher Magazine’s 2014 Skater of the Year and is on the cover of their current issue!

If you haven’t seen it yet, please check out our new video starring Brandon, entitled ZOO ENGLAND.


Black Friday – ZOO YORK starring Black Dave

New video from ZOO YORK starring Black Dave – BLACK FRIDAY!
Black Friday Black Dave


Today ZOO YORK officially welcomes Gavin Nolan to the family with this ultra smooth, high tech clip featuring an original track by DJ Premier. Born and raised in Boston, now living in Brooklyn, Gavin furthers ZOO YORK’s long legacy of East Coast rippers.

DJ Premier, inspired by meeting Gavin and watching his footage, produced the video’s soundtrack, showcasing his legendary New York sound.

Jim Phillips 70th birthday

Happy 70th Birthday Jim PhillipsToday marks the 70th birthday of one of the most talented and influential artists in skateboarding, Jim Phillips, Sr. He has created some of the most iconic logos, illustrations and artwork in the history of skateboarding. To say he has influenced generations of artists and skateboarders is an understatement! From all of us at NHS, we wish you a very happy birthday Jim!

A special message from Jim…

It has come to my attention that the 70th anniversary of my birth into this world has arrived. What a momentous occasion!…for me mainly… but ever since then I have worked hard to make my mark in art. In reflection of the culmination of my 67 years of graphic art, and 50 years as a professional graphic artist, I can only express deep satisfaction in the roads taken. There were more than a few blind alleys, wrong turns and endless highways on my travels, but the fact remains that the many fateful circumstances and the choices I made led me to the richest life possible for an artist such as myself, in a town as unlikely as Santa Cruz, in a fledgling industry as unlikely as skateboarding. My travels were aided and abetted by good and noble friends all along the way, and if there was a single bit of advice to young people starting out in life it would be to cultivate friends, which of course means navigating the good and bad influences that comes along with them. But if the available companions are fortunate enough to have such a locale, and enjoy such pursuits as surfing and skateboarding, it is certain that among them would be kings at heart, which is of course my experience.

My birthday is October 24th. In my early years that was the day they put the pumpkins out on the porch, a week before Halloween. So it is no wonder that my first drawings were of pumpkins, these scary symbols on my special day awakened my art. It was at a Halloween party where I asked Dolly to marry me, and we were blissfully joined in matrimony two days later. That was 1967, so a week and two days after my birthday we will celebrate our 47th Anniversary…working on the big golden 5-0. This might be a good time to mention Jimbo and the grandchildren! Cassidy is 16 now and has her own car, Colby is 12 and has already begun his graphic art career in surf and skate. Progeny and prodigy, Jimbo, 46, has carried on with the Phillips tradition in graphic art for surf and skate and making his father proud. The world is graphically set for the next few generations.

Above my desk I have what I call my “Heroes Wall,” where photos hang of five people who I consider heroes and who were instrumental to my life. All happen to be surfboard shop owners, but they are: Jack O’Neill, George Olson, Johnny Rice, Doug Haut, and Rich Novak. Two of these names are of the initials of NHS, Rich Novak and Doug Haut. They were two of my surfing idols, which to a gremmie means you learned by surfing like them. Rich Novak became a friend, co-worker and employer, as a fellow worker at O’Neill’s, a client for a logo job for Solar surfboards, co-owner of Olson surfboards, and eventually owner of NHS. In addition to being my life-long employer, Rich has the distinction of being by far the biggest patron of my art, and owns a massive collection of my original art works ranging throughout my career. They¹re hanging throughout the factory offices, which is quite fitting since they are next to the NHS/Santa Cruz Museum.

I’d like to take this opportunity to thank everyone at NHS for continuing to welcome me and embracing my art over the years. Especially to Rich Novak, for the many times and ways that he mentored, advised, promoted, influenced and entertained me, and for being the mainstay of provision to me and my family. Special mention must be made here of the late NHS co-founder Jay Shuirman as everything mentioned above. To Bob Denike, for enjoying my art and continuing NHS leadership upward and bringing Santa Cruz into the current world-class business that it is. Paul Merrell for the careful consideration of the matters of licensing my art and competent efforts he has made for me as liaison in the often confusing area between art and management. To Doug Haut and Wingnut Weaver for all things surfboards at Santa Cruz. To Tim Piumarta, an early advocate of my art at NHS, and a pillar of the development of Santa Cruz Skateboards. To Lucas Musgrave for carrying on and bringing strength, stability and longevity to the Santa Cruz art department in a rapidly changing world. To Mark Widmann for the amazing dedication, design and direction of the NHS/Santa Cruz Museum. Mark, I am truly humbled by your acknowledgement. To Dave Freil, who inspired me with his printing by using random colorways, and for his knowledge of everything and anything you need to know about Santa Cruz skateboards. To Jeff Kendall for his influence in my pumpkin art, and his consistent dedication and guidance at NHS. To Rich Latorraca for always offering a smile throughout the years. Holly Anderson has been very kind to me, she was willing to wear the vinyl Screaming Hand costume at Expo, very cool. Last but not least, my wife Dolly, dedicated and tireless employee bringing in the first graphic art MacIntosh computers to NHS, doing catalog layout, art studio typesetting and secretarial. There are too many others to name here, but who have worked, built, influenced and inspired the longest operating skateboard brand in history I’m very proud to have made my mark with that big red dot trademark, of Santa Cruz Skateboards.