Archives for

Lush Productions – Welcomes HUF Worldwide

Lush Productions announces exclusive rights for the distribution of HUF Worldwide in Australia.

Established in 1993, Lush Productions are one of Australia’s leading distributors and licensees proudly representing some of the most recognized brands in the skate, surf, and streetwear markets in Australia and New Zealand with a network of over 800 retailers.

Following a four-year relationship with Spire Distribution, HUF Worldwide have decided to work with Lush Productions and HUF will now sit alongside some of the highly recognized brands Lush have proud to have to represent over the past two decades brands including Santa Cruz, Independent, Zoo York and Creature to name a few.

Lush Productions recently appointed Alex Wilson as the Victorian Sales Manager for apparel at Lush. “Alex Wilson had managed the HUF brand during his three years with Spire and will now continue as the HUF Brand Manager here at Lush. We are confident this will enable the smooth transition of HUF into our business and give ongoing confidence to existing and future customers alike. HUF is a significant brand addition to Lush which we are really behind it and excited about our new partnership.” says Mike Vati, Founder of Lush Productions.

Over a decade since its inception, HUF Worldwide has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods worldwide. Founded by professional skateboarder Keith Hufnagel, HUF represents a more refined and forward-thinking skateboarding brand, driven by the ideals of self-expression and the freedom for individual belief. Hufnagel attempts to express these standards through the concentrated collection that is HUF. Do not settle for the status quo. Go out and create your own future – do it yourself, do it in style.

“We are really excited to be working with Lush who we feel understands our brand, the Australian market, and future direction of HUF. We are looking forward to this new partnership and maintaining our longstanding relationship with Al” says Jordan Selva – HUF International Sales Manager.

HUF has a number of exciting new projects and releases planned for the remainder of 2018 and into 2019. Lush is also looking forward to bringing a bigger brand presence in retail, events and the overall market throughout Australia and New Zealand in the coming years.

Lush Productions announces the exclusive distribution rights to HUF Worldwide in Australia.

Media Enquiries:
Al Wilson – Brand Manager –
Pete Ashton – Marketing Coordinator –

P 03 8525 9999
F 03 8525 9998

We Are Hiring – Menswear Designer – SANTA CRUZ AUSTRALIA

Wanna work with Santa Cruz Skateboards Australia?.

We’re looking for a creative and experienced Menswear Designer to join the team!

If you think you’ve got what it takes, hit the link for more info.






We’re really excited to announce that State Footwear has exclusively hit Street Machine stores. The Free and Liberated State was founded in January 2016 with the purpose of creating a brand focused on making classic, durable, and affordable skate footwear. With a skateboard team that mirrors the product focus, State has been growing while maintaining an original focus every step of the way. Years of industry experience have led to crafting footwear that they’re proud of. All of their shoes are made for skateboarding. State have spared no expense when it comes to making a quality shoe that looks great and can take a beating.



Nike SB SLS Damn Am – Australia

Proudly supported by Santa Cruz Skateboards, Independent Trucks, OJ Wheels, MOB Grip & Bronson Speed Co.

The DAMN AM is an amateur contest series that qualifies the top 10 skaters from each stop into Tampa Am. The skater with the best two finishes overall will be crowned Damn Am of the Year and will earn an invitation to compete in the 2018 SLS Nike SB Pro Open.

Australian Results:

1) Daisuke Ikeda
2) Joey Cormack
3) Mikey Mendoza
4) Lenard Tejada
5) Sam Sutton
6) Noah Nayef
7) Ryder Lawson
8) Rob Pace
9) Brad Saunders
10) Sam Atkins
11) Charles Robertson
12) Mitchell Howse


Watch the Recap here


Lush Welcomes RES Denim


RES Denim looks for future growth and shows it is super-strong by finding a new home at Lush Productions.

RES Denim has been acquired by Lush Productions from the Bradmill Group. The recent acquisition of Res Denim by Lush Productions adds substance and a strong proprietary brand to it’s industry leading portfolio.

According to Australian Surf Business editor in chief Keith Curtain; “RES is one of the top three women’s denim labels in the action sports distribution space ahead of Billabong, Roxy, Rip Curl, Levi’s and Wrangler on the ActionWatch Australia retail panel in 2016 with a 13.5% of the brand $ share in this market.”

All key RES Denim staff will move with the brand to Lush – Simone Coates as Brand Manager, Brendan Davis as National Sales Manager and Melissa Smith as Designer – supported by Lush Production’s strong in-house finance, logistics, marketing and production team.

RES Denim’s Simone Coates says:

“We’re pumped to be part of Lush Productions.” We really needed some back end support for the brand development and marketing and Lush was able to provide a solution and at the same time is a great cultural fit for the RES denim team.

About RES Denim : RES Denim offers a combination of super strong and durable clothing in wildly comfortable fits, made from some of the finest denim known to humankind. RES Denim creates denim for all seasons and scenes, from the wilderness to the urban jungle, from the bush to the bar.



‘The Creature Video’ Premiere

To Celebrate the release of the latest Creature video, we joined forces with Beach Burrito for a night of skating, giveaways, beers & burritos.

Big thanks to all the Aussie Creature fiends that made it a night to remember!
‘The Creature Video’ is now available for download on iTunes




Noble Park opens Wednesday 05/08/15 Here’s a clip of some of the Lush Team shredding the new park


Brandon Westgate Thrasher coverZOO’s Brandon Westgate has been nominated for Thrasher Magazine’s 2014 Skater of the Year and is on the cover of their current issue!

If you haven’t seen it yet, please check out our new video starring Brandon, entitled ZOO ENGLAND.


Black Friday – ZOO YORK starring Black Dave

New video from ZOO YORK starring Black Dave – BLACK FRIDAY!
Black Friday Black Dave


Today ZOO YORK officially welcomes Gavin Nolan to the family with this ultra smooth, high tech clip featuring an original track by DJ Premier. Born and raised in Boston, now living in Brooklyn, Gavin furthers ZOO YORK’s long legacy of East Coast rippers.

DJ Premier, inspired by meeting Gavin and watching his footage, produced the video’s soundtrack, showcasing his legendary New York sound.