Alife is a lifestyle concept based on and in downtown New York City. It is focused on art and creativity with a strong penchant for originality, even if that means stealing it. Alife’s mission is to showcase, elevate and perpetuate the down-town culture from which it is born. Alife cannot be defined by one cultural movement alone. Alife is art. The source of art is in the life of a people, and in downtown New York, our people is a mix from diverse backgrounds and with diverse interests. We paint, we sing, we rhyme, we skate, we bike, we ride, we drink, we smoke, we fight, we dance, we break, we rave, we talk, we write, we act…Alife is a curator of all that downtown represents and speaks to an international down-town audience that is as close as down the block and as far as across the globe.