Lush Productions – Welcomes HUF Worldwide

Lush Productions announces exclusive rights for the distribution of HUF Worldwide in Australia.

Established in 1993, Lush Productions are one of Australia’s leading distributors and licensees proudly representing some of the most recognized brands in the skate, surf, and streetwear markets in Australia and New Zealand with a network of over 800 retailers.

Following a four-year relationship with Spire Distribution, HUF Worldwide have decided to work with Lush Productions and HUF will now sit alongside some of the highly recognized brands Lush have proud to have to represent over the past two decades brands including Santa Cruz, Independent, Zoo York and Creature to name a few.

Lush Productions recently appointed Alex Wilson as the Victorian Sales Manager for apparel at Lush. “Alex Wilson had managed the HUF brand during his three years with Spire and will now continue as the HUF Brand Manager here at Lush. We are confident this will enable the smooth transition of HUF into our business and give ongoing confidence to existing and future customers alike. HUF is a significant brand addition to Lush which we are really behind it and excited about our new partnership.” says Mike Vati, Founder of Lush Productions.

Over a decade since its inception, HUF Worldwide has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods worldwide. Founded by professional skateboarder Keith Hufnagel, HUF represents a more refined and forward-thinking skateboarding brand, driven by the ideals of self-expression and the freedom for individual belief. Hufnagel attempts to express these standards through the concentrated collection that is HUF. Do not settle for the status quo. Go out and create your own future – do it yourself, do it in style.

“We are really excited to be working with Lush who we feel understands our brand, the Australian market, and future direction of HUF. We are looking forward to this new partnership and maintaining our longstanding relationship with Al” says Jordan Selva – HUF International Sales Manager.

HUF has a number of exciting new projects and releases planned for the remainder of 2018 and into 2019. Lush is also looking forward to bringing a bigger brand presence in retail, events and the overall market throughout Australia and New Zealand in the coming years.

Lush Productions announces the exclusive distribution rights to HUF Worldwide in Australia.

Media Enquiries:
Al Wilson – Brand Manager – al@lushproductions.com.au

P 03 8525 9999
F 03 8525 9998


We’re really excited to announce that State Footwear has exclusively hit Street Machine stores. The Free and Liberated State was founded in January 2016 with the purpose of creating a brand focused on making classic, durable, and affordable skate footwear. With a skateboard team that mirrors the product focus, State has been growing while maintaining an original focus every step of the way. Years of industry experience have led to crafting footwear that they’re proud of. All of their shoes are made for skateboarding. State have spared no expense when it comes to making a quality shoe that looks great and can take a beating.



Lush Welcomes RES Denim


RES Denim looks for future growth and shows it is super-strong by finding a new home at Lush Productions.

RES Denim has been acquired by Lush Productions from the Bradmill Group. The recent acquisition of Res Denim by Lush Productions adds substance and a strong proprietary brand to it’s industry leading portfolio.

According to Australian Surf Business editor in chief Keith Curtain; “RES is one of the top three women’s denim labels in the action sports distribution space ahead of Billabong, Roxy, Rip Curl, Levi’s and Wrangler on the ActionWatch Australia retail panel in 2016 with a 13.5% of the brand $ share in this market.”

All key RES Denim staff will move with the brand to Lush – Simone Coates as Brand Manager, Brendan Davis as National Sales Manager and Melissa Smith as Designer – supported by Lush Production’s strong in-house finance, logistics, marketing and production team.

RES Denim’s Simone Coates says:

“We’re pumped to be part of Lush Productions.” We really needed some back end support for the brand development and marketing and Lush was able to provide a solution and at the same time is a great cultural fit for the RES denim team.

About RES Denim : RES Denim offers a combination of super strong and durable clothing in wildly comfortable fits, made from some of the finest denim known to humankind. RES Denim creates denim for all seasons and scenes, from the wilderness to the urban jungle, from the bush to the bar.



‘The Creature Video’ Premiere

To Celebrate the release of the latest Creature video, we joined forces with Beach Burrito for a night of skating, giveaways, beers & burritos.

Big thanks to all the Aussie Creature fiends that made it a night to remember!
‘The Creature Video’ is now available for download on iTunes



Creature Australian Tour “Totally Ozsome”

The Creature Fiends and friends got fully pitted in a bevy of bowls down under earlier this year. Featuring Creature team riders: Darren Navarrette, Willis Kimbel, Al Partenen, Chris Russell and friends: Santa Cruz rider Josh Borden and Indy rider Bugs Fardell.

Zoo York Easter Tour Clip

U.S Zoo York team riders Chaz Ortiz, Dave Willis and Kevin Tiernay came out to Australia during the Easter holidays to help celebrate the opening of the world’s first Zoo York flagship store at the Emporium in Melbourne.
They met up with Oz riders Aaron Lister, Tawa Hayes, Shane Mathewson, James Briody, George Simmonds and Brett Royden and hit the streets and parks of Melbourne and Adelaide over a week long trip.
Enjoy the video by RB Umali and see what the crew got up to during the tour!

Photo by Cronan

Escape From Fiend Island – Creature Tasmania Tour

Ahoy there mateys!
Keep your women folk and treasure under guard this weekend as some of the Australian Creature team descends upon the rugged shores of Tasmania to skate and pillage!

Jackson Pilz – The Skateboarders Journal

Congrats to Independent team rider Jackson Pilz on the amazing new cover of issue 28 of The Skateboarders Journal!
He’s also got a little interview over at skateboard.com.au which has got some really good photos in it as well.

X Games Real Street – David Gravette

Make sure to head over to vote for some of the best street skating around.
David Gravette is definitely in for a running with this amazing clip.

Zoo York ODB Deck – Ltd Ed

Zoo York x ODB deck


When you think of New York City and you think of Hip-Hop, the infamous Wu-tang Clan is among the top of notable mentions, not the least of which is Old Dirty Bastard-the now deceased member of the original Wu squad who’s infamy and legacy have survived him well beyond the grave. In honor of one of New York City’s greatest Hip-Hop ambassadors, Zoo York has joined forces on a special, limited collaboration in honor of Big Baby Jesus himself.