RES Denim looks for future growth and shows it is super-strong by finding a new home at Lush Productions.
RES Denim has been acquired by Lush Productions from the Bradmill Group. The recent acquisition of Res Denim by Lush Productions adds substance and a strong proprietary brand to it’s industry leading portfolio.
According to Australian Surf Business editor in chief Keith Curtain; “RES is one of the top three women’s denim labels in the action sports distribution space ahead of Billabong, Roxy, Rip Curl, Levi’s and Wrangler on the ActionWatch Australia retail panel in 2016 with a 13.5% of the brand $ share in this market.”
All key RES Denim staff will move with the brand to Lush – Simone Coates as Brand Manager, Brendan Davis as National Sales Manager and Melissa Smith as Designer – supported by Lush Production’s strong in-house finance, logistics, marketing and production team.
RES Denim’s Simone Coates says:
“We’re pumped to be part of Lush Productions.” We really needed some back end support for the brand development and marketing and Lush was able to provide a solution and at the same time is a great cultural fit for the RES denim team.
About RES Denim : RES Denim offers a combination of super strong and durable clothing in wildly comfortable fits, made from some of the finest denim known to humankind. RES Denim creates denim for all seasons and scenes, from the wilderness to the urban jungle, from the bush to the bar.
The Creature Fiends and friends got fully pitted in a bevy of bowls down under earlier this year. Featuring Creature team riders: Darren Navarrette, Willis Kimbel, Al Partenen, Chris Russell and friends: Santa Cruz rider Josh Borden and Indy rider Bugs Fardell.
U.S Zoo York team riders Chaz Ortiz, Dave Willis and Kevin Tiernay came out to Australia during the Easter holidays to help celebrate the opening of the world’s first Zoo York flagship store at the Emporium in Melbourne.
They met up with Oz riders Aaron Lister, Tawa Hayes, Shane Mathewson, James Briody, George Simmonds and Brett Royden and hit the streets and parks of Melbourne and Adelaide over a week long trip.
Enjoy the video by RB Umali and see what the crew got up to during the tour!
Photo by Cronan
Ahoy there mateys!
Keep your women folk and treasure under guard this weekend as some of the Australian Creature team descends upon the rugged shores of Tasmania to skate and pillage!
Congrats to Independent team rider Jackson Pilz on the amazing new cover of issue 28 of The Skateboarders Journal!
He’s also got a little interview over at skateboard.com.au which has got some really good photos in it as well.
Make sure to head over to vote for some of the best street skating around.
David Gravette is definitely in for a running with this amazing clip.
Zoo York x ODB deck
When you think of New York City and you think of Hip-Hop, the infamous Wu-tang Clan is among the top of notable mentions, not the least of which is Old Dirty Bastard-the now deceased member of the original Wu squad who’s infamy and legacy have survived him well beyond the grave. In honor of one of New York City’s greatest Hip-Hop ambassadors, Zoo York has joined forces on a special, limited collaboration in honor of Big Baby Jesus himself.