Lush Productions – Welcomes HUF Worldwide


Lush Productions announces exclusive rights for the distribution of HUF Worldwide in Australia.

Established in 1993, Lush Productions are one of Australia’s leading distributors and licensees proudly representing some of the most recognized brands in the skate, surf, and streetwear markets in Australia and New Zealand with a network of over 800 retailers.

Following a four-year relationship with Spire Distribution, HUF Worldwide have decided to work with Lush Productions and HUF will now sit alongside some of the highly recognized brands Lush have proud to have to represent over the past two decades brands including Santa Cruz, Independent, Zoo York and Creature to name a few.

Lush Productions recently appointed Alex Wilson as the Victorian Sales Manager for apparel at Lush. “Alex Wilson had managed the HUF brand during his three years with Spire and will now continue as the HUF Brand Manager here at Lush. We are confident this will enable the smooth transition of HUF into our business and give ongoing confidence to existing and future customers alike. HUF is a significant brand addition to Lush which we are really behind it and excited about our new partnership.” says Mike Vati, Founder of Lush Productions.

Over a decade since its inception, HUF Worldwide has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods worldwide. Founded by professional skateboarder Keith Hufnagel, HUF represents a more refined and forward-thinking skateboarding brand, driven by the ideals of self-expression and the freedom for individual belief. Hufnagel attempts to express these standards through the concentrated collection that is HUF. Do not settle for the status quo. Go out and create your own future – do it yourself, do it in style.

“We are really excited to be working with Lush who we feel understands our brand, the Australian market, and future direction of HUF. We are looking forward to this new partnership and maintaining our longstanding relationship with Al” says Jordan Selva – HUF International Sales Manager.

HUF has a number of exciting new projects and releases planned for the remainder of 2018 and into 2019. Lush is also looking forward to bringing a bigger brand presence in retail, events and the overall market throughout Australia and New Zealand in the coming years.

Lush Productions announces the exclusive distribution rights to HUF Worldwide in Australia.

Media Enquiries:
Al Wilson – Brand Manager – al@lushproductions.com.au
Pete Ashton – Marketing Coordinator – pete@lushproductions.com.au

P 03 8525 9999
F 03 8525 9998

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