News - Lush Productions

Lush Productions – Welcomes HUF Worldwide

Lush Productions announces exclusive rights for the distribution of HUF Worldwide in Australia.

Established in 1993, Lush Productions are one of Australia’s leading distributors and licensees proudly representing some of the most recognized brands in the skate, surf, and streetwear markets in Australia and New Zealand with a network of over 800 retailers.

Following a four-year relationship with Spire Distribution, HUF Worldwide have decided to work with Lush Productions and HUF will now sit alongside some of the highly recognized brands Lush have proud to have to represent over the past two decades brands including Santa Cruz, Independent, Zoo York and Creature to name a few.

Lush Productions recently appointed Alex Wilson as the Victorian Sales Manager for apparel at Lush. “Alex Wilson had managed the HUF brand during his three years with Spire and will now continue as the HUF Brand Manager here at Lush. We are confident this will enable the smooth transition of HUF into our business and give ongoing confidence to existing and future customers alike. HUF is a significant brand addition to Lush which we are really behind it and excited about our new partnership.” says Mike Vati, Founder of Lush Productions.

Over a decade since its inception, HUF Worldwide has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods worldwide. Founded by professional skateboarder Keith Hufnagel, HUF represents a more refined and forward-thinking skateboarding brand, driven by the ideals of self-expression and the freedom for individual belief. Hufnagel attempts to express these standards through the concentrated collection that is HUF. Do not settle for the status quo. Go out and create your own future – do it yourself, do it in style.

“We are really excited to be working with Lush who we feel understands our brand, the Australian market, and future direction of HUF. We are looking forward to this new partnership and maintaining our longstanding relationship with Al” says Jordan Selva – HUF International Sales Manager.

HUF has a number of exciting new projects and releases planned for the remainder of 2018 and into 2019. Lush is also looking forward to bringing a bigger brand presence in retail, events and the overall market throughout Australia and New Zealand in the coming years.

Lush Productions announces the exclusive distribution rights to HUF Worldwide in Australia.

Media Enquiries:
Al Wilson – Brand Manager –

P 03 8525 9999
F 03 8525 9998


We’re really excited to announce that State Footwear has exclusively hit Street Machine stores. The Free and Liberated State was founded in January 2016 with the purpose of creating a brand focused on making classic, durable, and affordable skate footwear. With a skateboard team that mirrors the product focus, State has been growing while maintaining an original focus every step of the way. Years of industry experience have led to crafting footwear that they’re proud of. All of their shoes are made for skateboarding. State have spared no expense when it comes to making a quality shoe that looks great and can take a beating.



Nike SB SLS Damn Am – Nike Australia

Proudly supported by Santa Cruz Skateboards, Independent Trucks, OJ Wheels, MOB Grip & Bronson Speed Co.

The DAMN AM is an amateur contest series that qualifies the top 10 skaters from each stop into Tampa Am. The skater with the best two finishes overall will be crowned Damn Am of the Year and will earn an invitation to compete in the 2018 SLS Nike SB Pro Open.

Australian Results:

1) Daisuke Ikeda
2) Joey Cormack
3) Mikey Mendoza
4) Lenard Tejada
5) Sam Sutton
6) Noah Nayef
7) Ryder Lawson
8) Rob Pace
9) Brad Saunders
10) Sam Atkins
11) Charles Robertson
12) Mitchell Howse


Watch the Recap here


Lush Welcomes RES Denim


RES Denim looks for future growth and shows it is super-strong by finding a new home at Lush Productions.

RES Denim has been acquired by Lush Productions from the Bradmill Group. The recent acquisition of Res Denim by Lush Productions adds substance and a strong proprietary brand to it’s industry leading portfolio.

According to Australian Surf Business editor in chief Keith Curtain; “RES is one of the top three women’s denim labels in the action sports distribution space ahead of Billabong, Roxy, Rip Curl, Levi’s and Wrangler on the ActionWatch Australia retail panel in 2016 with a 13.5% of the brand $ share in this market.”

All key RES Denim staff will move with the brand to Lush – Simone Coates as Brand Manager, Brendan Davis as National Sales Manager and Melissa Smith as Designer – supported by Lush Production’s strong in-house finance, logistics, marketing and production team.

RES Denim’s Simone Coates says:

“We’re pumped to be part of Lush Productions.” We really needed some back end support for the brand development and marketing and Lush was able to provide a solution and at the same time is a great cultural fit for the RES denim team.

About RES Denim : RES Denim offers a combination of super strong and durable clothing in wildly comfortable fits, made from some of the finest denim known to humankind. RES Denim creates denim for all seasons and scenes, from the wilderness to the urban jungle, from the bush to the bar.



‘The Creature Video’ Premiere

To Celebrate the release of the latest Creature video, we joined forces with Beach Burrito for a night of skating, giveaways, beers & burritos.

Big thanks to all the Aussie Creature fiends that made it a night to remember!
‘The Creature Video’ is now available for download on iTunes



Zoo York Skate Team Shreds Benalla at Wall to Wall Festival

Check out the latest skate clip from the Zoo York skate team at the Wall to Wall festival in Benalla!


Check out the latest clip from Bowlarama thanks to Leo Townsend!



Santa Cruz is proud to announce that we will be sponsoring the 2016 Bowlarama! Check out Bowlarama this weekend Feb 20-22 and visit the Santa Cruz and Indy marquee. We will be live streaming the event from our marquee lounge with the Santa Cruz and Indy teams dropping in throughout the event to sign merch. Stop by for your free Indy drink bottle too!

indy drink bottle giveaway



In 1985, in a small art studio on the Eastside of Santa Cruz, CA, Jim Phillips Sr. was creating images that unbeknownst to him would affect generations of artists and skateboarders to come. Of all of the iconic imagery that Jim has created; the Screaming Hand logo has stood the test of time. Thirty years after its inception, the Screaming Hand still remains an unmistakable symbol of youth and skateboard culture.

In honor of Jim Phillips Sr. and the Screaming Hand logo, we have invited over 48 of the world’s most influential artists of the past 30 years to interpret and pay homage to this iconic image. Each artist’s interpretation of “The Hand” will be on display. Special guest, Jimbo Phillips will be there representing the Phillips legacy as well as his own art works which will also be displayed at the show. There will also be an audio tour accessible by smart phone, narrated and describing their first experience with Phillips’ work as well as a backstory on their piece for the show.

Featured International Artists include: Jim Phillips Sr., Jimbo Phillips, Colby Phillips, Jeremy Fish, Mike Giant, Todd Bratrud, Aye Jay, Bigfoot, Mark “fos” Foster, Michael Sieben, John Lucero, Keith Meek, John Munnerlyn, Steve Caballero, Dirty Donny, Justin Forbes, Jason Jessee, Steve Olson, Natas Kaupus, Eric Dressen, Thomas Campbell, Sean Cliver, Mark Gonzales, Benny Gold, Jason Jessee, Mark Widmann, Makoto Yamaki, Mouse, Skinner and many more.

Further to the core traveling international art show Lush Productions and art show curator Eddie Zammit (T-world) are proud to announce the addition of a further exclusive 30+ works of art from some of Australia’s most highly regarded local artists including: Beastman, Dale Bigeni, Ben Brown, Buttons, Otis Carey, Greg Cleveland, Rhys Cooper, Days One, Marcus Dixon, Jack Douglas, Christopher Hancock, Georgia Hill, Idol, Luca Ionescu, Luke Lucas, Marian Machismo, Mayonaize, Meggs, Andy Murphy, Elliott Numskull, Sam Octigan, James Jirat Patradoon, Phibs, Callum Preston, Travis Price, Nicole Reed, George Rose, Glen ‘Glenno’ Smith, Stay Bold, Ken Taylor, Unwell Bunny, Cat Wall, Mike Watt, Ozzie Wright and 23rd Key.

The kickoff public event will be in Sydney on Thursday 5th of November at The aMBUSH Gallery in Central Park, Broadway in Chippendale. The Melbourne show will then launch on Thursday 12th of November at SoHigh Gallery on Chapel Street, Prahran. The art show will then travel to Taipei, Tokyo, and then back to the USA followed by 15 USA locations including New York, Atlanta, Chicago, Austin, Seattle and more.








Introducing the Clay Marzo ‘Mad Cat’ Pro Model by SUPERbrand

Clay Marzo is probably the maddest cat we know. His new signature model—dubbed the MadCat—features all the elements that allow him to go HAM on just about everything from waist high slop to double overhead perfection, from deep pits to mind bending rotations. With extra width in the nose for paddling power and nose pick recoveries, full, boxy rails to match his power, and a pulled in, rounded square tail to keep things quick and tight, the Mad Cat is Clay’s ideal sled and will most likely be yours. All the features that make this board perfect for Clay’s mad, raw style also make it forgiving, easy to paddle, and ultra smooth in rail-to-rail transitions.

Introducing the Clay Marzo ‘Mad Cat’ Pro Model by SUPERbrand from SUPERbrand on Vimeo.